D&AD

We have been asked to enter the D&AD student awards 2013.
We have a list of 16 different projects to choose from on the website : www.dandad.org/awards/student/2013
of which I have narrowed it down to 5 I am going to research a little more into to help me make my decision.

I am struggling to download the full brief's at the moment so here are the small descriptions from the website of my 5 chosen projects, and a little research and ideas with them;

Make Your Mark

Brief                                     Brand: D&AD

Make your dream job a reality.

Creative challenge

With hundreds of thousands of advertising and design students graduating into the worldwide job market, it’s important, now more than ever, that you harness your creativity and learn how to market yourself.

So, picture your dream employer. If you were given a ‘once in a lifetime’ chance to impress them, how would you do it?

Your idea may challenge the very foundations of creativity as we know it, or simply be a vehicle to demonstrate exceptional craft, skill and passion.

Develop your very own creative pitch that opens doors, makes you stand out and engages your chosen client in such a captivating way that they want to see and know more.

Additional prize

Win a month's paid placement with one of our industry friends.

www.dandad.org   I have chosen to look a little more into this brief as it is so open I could do anything for it - which does scare me a little !!

Open Brief

Brief                         

• Brand: Department of Health
• Agency: Dare
• 
  

Burning calories should be as fun as eating them.

Creative challenge

The issue of weight gain is a global problem. For example, almost half of the people in the UK are either overweight or obese. This is because our lifestyles have changed: we used to hunt and farm, work in tough manual jobs and play outside. Now we sit at desks or in front of the TV, increasingly craving fats and sugars but not necessarily burning them off.

Your task is to create a campaign that is less about preaching the nutritional value of particular foods but instead focuses on motivating children and adults to take part in regular physical activity. The target is to get kids exercising for 60 minutes a day and adults for 150 minutes a week.

Your idea will need to change behavior. It will need to get people excited about exercising.

Additional prize

Win a month's paid placement with one of our industry friends.

www.dh.gov.uk/en/index.htm

I like the challenge of trying to change people views! I like the idea of this project as while I was reading this I had all sorts of ideas how I could illustrate people enjoying all sorts of activity's  and encouraging children to exercise, by doing something fun!

Change4Life '60 active minutes' TV commercial

This advert makes doing exercise look fun... 

Open Brief

Brief                

• Brand: Unilever
• 
  

Exploit a brand’s power to make the world a better place.

Creative challenge

Create a positive social or environmental impact utilising the power of a Unilever brand. Choose from one of the following:

• Lipton
• Marmite
• Persil
• Simple

Develop your idea with a focus on one of three objectives:

• Improving health and wellbeing
• Reducing environmental impact
• Enhancing livelihoods

You can take any approach to this brief; whether it be in the form of a product, service, experience, event, community group, communication campaign… Unilever are looking for any vehicle or channel that can be used to make a positive difference.

Websites for the brands:

liptontea
marmite
persil
simple

Open Craft

Brief

Brand: It's Nice That

Promote It’s Nice That to students.

Creative challenge

It’s Nice That’s audience has developed dramatically over the past few years – reaching everyone from freshers to creative directors. However, students have always been an integral part of the organisation’s DNA, and It’s Nice That now want new and exciting ways to stay engaged with their original audience.

It could be a poster campaign, a publication, an event, an app, or something so brilliant that no one has thought of it yet. How can they spread their commitment to showcasing great work in an information overloaded university world?

Additional prize

Selected winning work will be showcased on itsnicethat.com

itsnicethat

Packaging Design

Brand: L'Artisan Parfumeur

Brief

Re-envisage the L’Artisan Parfumeur brand for the 21st Century by creating a design solution for a new unisex range of scents.

Creative challenge

Traditional French fragrance houses are steeped in a rich history of style and imagery. L’Artisan Parfumeur wants to break with this convention. Their latest collection is uniquely based around bottled emotions. Your challenge is to showcase this range by breaking the rules of conventional perfume packaging.

There are four scents, each capturing a different human feeling:

Scent a: Passion and desire. Sex and lust. Raw and physical.

Scent b: Perfect, sublime love. An interior emotion.

Scent c: Excitement and fear. Adrenaline, exhilaration and thrill.

Scent d: Elegant and dignified. Stormy yet still.

artisanparfumeur